‘Mobile’ – Nielsen say

Who are Nielsen?

Nielsen are a global leader in measurement and information,  they provide clients with a precise understanding of the consumer, which is: they say, “the key to making the right decisions — decisions that can lead to profitable growth.”   …more

Social media not only connects consumers with each other, but almost where-ever they are, when they are! If you didn’t already know this – you, your company, and your ‘bottom-line’ are missing a trick!

Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

Nielsen say…
Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet

• At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
• Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
• Nearly 40 percent of social media users access social media content from their mobile phone
• Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
• 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
• Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

It doesn’t matter where you are based on the planet, these figures apply to most ‘first-world’ countries. Mobile is breaking through as the most popular way we ‘get our net’. Has your company embraced that concept?The BBC stated: “Mobile internet use is growing while the number of people going online via a PC is slowing, analyst firm Nielsen Online has found.Some 7.3m people accessed the net via their mobile phones, during the second and third quarters of this year”
That was in 2008! Today they quote around 50% of us are using mobile (http://www.bbc.co.uk/news/technology-14731757)

If you’ve not considered the mobile angle of your business – get your smart-phone out an email me! Not got one? Think you don’t need one?
Ring Alchemy Systems on 01404 42882 and I’ll sort it for you!